Posted on Jan 5 2011 @ 10:56 AM

BINK for MEN introduces Osmium for Men to the US men's skincare market

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Osmium for Men, an all natural skincare line just for men

New York, January 5 2011 --- BINK for MEN, the stylish online store, announces that it has extended their brand selection with Osmium for Men. Founded in London, Osmium® offers a range of high quality, all natural men skincare products. Osmium®, whom does not offer any female products, has developed their product line especially for men. The products are rich in plant actives, vitamins and minerals, and are 99% preservative free. The whole line of Osmium® will be immediately available at www.binkformen.com.

In the UK, Osmium® is sold to exclusive spa's and luxury hotels. Many celebrities have had their products already in hand. It's not without reason that this young brand has won a price for "Best Male Grooming Launch" from Pure Beauty Awards. Each product of Osmium® is non-greasy, fast absorbing and easy to use. The products work immediately on restoring the skin's vitality and the effects of age are much minimized over extended use. Osmium® offers products to target every need:

Eye Gel: Intense Hydration - $ 28.00   

Active Body Wash: Circulation Boost - $ 16.50

Peppermint Revive Gel: Wake Up Tired Muscles - $ 26.00

Boost Shampoo: Stimulating Clean - $ 16.50

Peak Performance, Energise & Renew Moisturiser - $ 36.00

Detoxify & Polish Two Clay Mask & Walnut Exfoliant - $ 33.00

Cellular Renew Anti-Ageing Crème - $ 43.00

Age Defend Shave: Soothing and Moisturising - $ 19.00

Clean and Refresh Cleanser - $ 22.00

Eveline Gelderman, CEO of BINK for MEN,  is excited about launching Osmium® in the US. "Osmium® is the result of 93 years of cutting edge scientific research and is built on a legacy of natural ingredients." She adds: " There is an increase in demand of all natural products in almost every industry and the male skincare market is no different. What you see out there is that more and more brands are developing natural skincare lines and Osmium® is definitely ahead of the pack." 

For Damini Sharma, Osmium's managing director, BINK is the ideal partner for the launch in the US. "BINK's philosophy of not just offering every product out there, but focusing on quality, is in line with our philosophy." She adds: "BINK's stylish and no-nonsense website, together with their top notch logistics make them a natural partner for us".

The market for men’s skincare is booming. According to GQ and Allure men use only seven minutes less in the morning to get ready for the day than women and are spending around $121 on beauty products, up from $90 five years ago. In the past 10 years more and more men actually start enjoying their daily grooming routine and some feel a big pressure of having to look good. But still many men don't want to use skincare products. They think it is nonsense, while it is actually very important especially in this society. Besides having to "look good", men forget that protection of the skin is very important. The exposure to the sun causes more often skin cancer to men than to women because of lack of using sun screen products. Using skincare products should be a daily routine for every man.